New Market Research Report Added In MarketResearchReports.Biz Reports Database Market Opportunity: Mobile Marketing and Advertising
Albany, NY -- (SBWIRE) -- 04/22/2013 -- People often categorize mobile marketing within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising. We define each here to create a reference regarding the relationship of each to mobile marketing.
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Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad. Mind Commerce recommends including mobile as an integral part of a cross-media marketing strategy that builds upon current branding successes from television, online, print and radio.
Traditional media outlets
Mobile network operators
Mobile platform developers
Mobile advertising networks
Marketing and advertising agencies
Smartphone and tablet manufacturers
Mobile search and content aggregators
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Mobile Operating System (OS): Market 2013 - 2018 : http://www.marketresearchreports.biz/analysis/166611
A mobile operating system ("mobile OS") is the operating system that operates a Smartphone, tablet, PDA, or other digital mobile devices. Modern mobile operating systems combine the features of a personal computer operating system with touch screen, cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player, near field communication, personal digital assistant (PDA) and other features.
Over the last three years we have seen the emergence of other mobile devices including Tablets, and in-vehicle infotainment/entertainment ("IVI") products. Android and iOS is being used in the Tablet marketplace. The IVI market is developing with efforts to develop open source platforms.
Mobile VAS Markets, Applications, and Opportunities - Third Edition : http://www.marketresearchreports.biz/analysis/166549
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
This research represents analysis of the mobile VAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2018 for mobile VAS applications including worldwide mobile games markets and the potential revenues. Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We evaluate global market dynamics through analysis of specific regions and countries.
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