Boston, MA -- (SBWIRE) -- 01/26/2015 -- Macedonias birth rate stagnated throughout the review period and was showing negative population trends in 2013 which are set to last throughout the forecast period. A number of measures were undertaken by the Macedonian Government to curb negative demographics. Some of those measures were abolished by the Constitutional Court of Macedonia such as that providing financial support to boost birth rates in specific geographic areas which the Court deemed to be unconstitutional as it favoured some geographic regions over others.

Competitive Landscape

Procter and Gamble is the lead company within baby and child-specific products in Macedonia with 23% value share, followed by domestic Alkaloid ad with 14% value share and Mega Disposables SA with 13% value share in 2013.

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Industry Prospects

The trend of demographic decline in Macedonia continues and represents a major hindrance to the future growth potential of baby and child-specific products. Despite the efforts of the Government of Macedonia, population growth is in decline. Several proposed measures including allowing monthly payments following the birth of a third child and more, were abolished following a decision by the Constitutional Court of Macedonia which is final and binding for all.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Macedonia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in Macedonia?
- What are the major brands in Macedonia?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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