Boston, MA -- (SBWIRE) -- 09/05/2013 -- Iran is traditionally a tea-drinking country and the majority of the population use tea as their everyday hot beverage; however, during the period 2003-2012, coffee, especially in its instant sachet format, was gradually introduced as an attractive alternative to the traditionally-popular tea. Younger Iranians, particularly those in their 20s, started regular consumption of coffee as it was considered as a sign of a more modern lifestyle due to the general belief about its westernised nature.

Euromonitor International's Coffee in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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