Boston, MA -- (SBWIRE) -- 10/09/2012 -- A detailed market research report on the Columbia beer industry. Researched and published by Canadean..
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Columbia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
2011 was one of the best years for the Colombian economy with remarkable growth and higher levels of foreign investments, making Colombia one of the most attractive countries in the region. The increase in consumer confidence and the higher levels of purchasing power resulted in a higher expenditure overall.
What are the key drivers behind recent market changes?
A key and somewhat surprising factor that favoured the consumption of beer was the FIFA Under-20 Football World Cup, which took place in Colombia in mid-2011. This event generated a significant peak in sales, indeed the volumes were similar to the peak sales of beer usually observed in December.
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What makes this report unique and essential to read?
The Columbia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Columbia Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Companies Mentioned in this Report: SABMILLER, BOGOTA BEER COMPANY, DICERMEX
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Browse all Beverages research reports at Fast Market Research
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