New Food market report from Canadean: "Consumer Trends in the Savory Snacks Market in Italy"
Boston, MA -- (SBWIRE) -- 06/22/2012 -- Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.
View Full Report Details and Table of Contents
What is the current market landscape and what is changing?
The weak Italian economy has led consumers to evaluate their consumption habits in most CPG categories, particularly Savory Snacks which are considered occasional treats. Lack of consumer spending has resulted in declining consumption, whilst the retail market has been characterized by an increased amount of discount and own-brand products. However, the Italian economy is showing some signs of improving. As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
While Older Consumers are the most valuable age group in the Savory Snacks market in Italy with a 23% value share, this is achieved through sheer weight of numbers as they account for 32% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.
Companies Mentioned in this Report: Coop Italia, Conad, Bennet SpA, Esselunga, Carrefour, Auchan, Eurospin, Sisa, PAM, Selex, Despar Servizi, Auchan, Bennet SpA, Carrefour, Conad, Coop Italia, Despar Servizi, Esselunga, Eurospin, PAM, Sisa
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Food research reports at Fast Market Research
You may also be interested in these related reports:
- Consumer Trends in the Savory Snacks Market in Germany
- Consumer Trends in the Savory Snacks Market in Russia
- Consumer Trends in the Savory Snacks in Brazil
- Consumer Trends in the Savory Snacks Market in China
- Consumer Trends in the Savory Snacks Market in the UK
- Consumer Trends in the Savory Snacks Market in France
- Consumer Trends in the Savory Snacks Market in the US
- Consumer Trends in the Savory Snacks Market in Spain
- Consumer Trends in the Savory Snacks Market in India
- Savory Snacks - Global Group of Eight (G8) Industry Guide