Williamstown, MA -- (SBWIRE) -- 03/06/2012 -- Marketers in the Wine market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Wine market in Italy they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.
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- Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.
- Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
- Detailed brand and private label category shares for 2011 for each product category
- Unique retailer choice and switching data at the product category level for 2011
- Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - and as such the companies need to know what these trends are and be able to quantify their influence in the market.
- This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.
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