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Market Report, "Cotton Wool/Buds/Pads in Switzerland", Published

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 07/14/2014 -- Cotton wool/buds/pads is a relatively mature category in Switzerland and no extraordinary movements were seen over the review period. Growth largely depends on demographic developments. Sales remained stable in 2013 and posted a rise roughly in line with population growth.

Competitive Landscape

The competitive environment of cotton wool/buds/pads continued to be dominated by private label, which accounted for 83% of current value sales in 2013. The two leading private label players in cotton wool/buds/pads continued to be domestic retail chains Migros Genossenschaftsbund eG and Coop Genossenschaft, which were ranked first and second in the category as a whole. Migros posted a current value share of 45% in 2013 due to the success of its tiered private label range that is divided into the economy line Migros Budget, the premium line Mibelle Primella and the organic line Migros Bio, which features organic cotton. Coop, meanwhile, reached a current value share of 15% with its Naturaline range. Both Migros and Coop posted the strongest share growth in cotton wool/buds/pads in 2013 and further challenged branded manufacturers' share through price promotions and the release of more premium types of cotton wool/buds/pads.

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Industry Prospects

Cotton wool/buds/pads is expected to face a relatively strong forecast period performance, with the growth rate expected to pick up slightly in pace towards the end of the forecast period. A mature category, demand will continue to be largely driven by population growth, which is expected to remain above replacement levels in Switzerland over the forecast period. Meanwhile, average unit price is expected to remain largely stable. The share of private label is expected to remain well over 80%, meaning that unit prices will continue to be highly competitive.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Switzerland market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cotton Wool/Buds/Pads in Switzerland?
- What are the major brands in Switzerland?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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