Boston, MA -- (SBWIRE) -- 01/13/2014 -- Dacia is an automobile company that currently produces a small range of vehicles aimed at the low cost end of the market. The brand is owned by Renault and is doing very well currently in a number of European markets. It has been the fastest growing automotive producer in Europe since 2004, its cars have been very successful in France and the company has expanded in to the UK.
Features and benefits
- This case study explores the companies history and how it developed, including what its product range was.
- Also covered is the modern range including the Sandero and Duster in detail and what markets these particular products are aimed at cracking.
- The case study covers the business model of the Dacia brand and how it has been rolled out so quickly, easily and cheaply.
- Also examined are some of the main competitors in the area that Dacia operates and where some of the main threats might come from.
- Analysis of whether the company is likely to continue to succeed or whether it may experience problems that could hold it back.
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Since 1999, when Renault bought the Dacia Company, Renault has been putting new investment and designs into the company and so slowly a new modern range has been developing. Whereas Renault originally had plans for Dacia to be its access to Eastern Europe and other emerging markets, the brand has become the budget Renault product.
The Dacia business model is based on a few key elements, simple functional vehicles, proven Renault technology, undercutting rivals significantly and rolling out on a global scale due to Renault's vast dealership network. This has allowed the company to undercut rivals with a product that doesn't appear to be poorly constructed or unreliable.
Dacia has done very well in a short amount of time, however it is not impervious to problems and there are issue looming which could damage the brand. Problems relating to poor pricing, the rise of cheaper alternatives and damage to the Renault brand are all issues which could hamper Dacia in the future.
Your key questions answered
- What is the history of the Dacia brand, where has it traditionally operated, and what were its products?
- What has the Dacia brand become under Renault ownership and what are its new products?
- What is Dacia's main selling point, and what have Renault's tactics been to spread the brand?
- What problems might the company face in the future and how secure is its current success likely to be?
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