Boston, MA -- (SBWIRE) -- 03/05/2014 -- Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Greece beverage market

Introduction and Landscape

Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
According to KEPE (Centre of Planning and Economic Research), GDP is predicted to contract by 1.3% in Q4-13; a slight improvement compared to the 3.3% contraction registered in Q3-13. It is also predicted that by the end of Q2-14 GDP will remain stable.

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What are the key drivers behind recent market changes?
The Greek government publicized the fact that it will achieve a small but real primary deficit for the first time after many decades. During this quarter, the government highlighted this achievement to gain some leverage during the negotiations with the Troika, which was pressing for more austerity measures, but also because Greece would take over the EU presidency in the beginning of 2014. According to the official government budget that was released in November, a primary deficit of EUR816 m is estimated for 2013 and EUR2.7 bn for 2014.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Greece beverage industry and want more detail and analysis on this data. Canadean's Greece Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest 2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

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