Boston, MA -- (SBWIRE) -- 10/02/2013 -- Henkel delivered a strong performance in 2012, thanks to its consistent product innovation and timely launches, which helped it to capture significant value share. With a strong bias towards mature markets Henkel will need to strengthen its product innovation as well as be more enterprising in market expansion in order to sustain its success in the broader home care market.

Euromonitor International's Henkel AG & Co KGaA in Home Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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