Boston, MA -- (SBWIRE) -- 07/02/2012 -- According to Eurostat, at 43% Germany has one of the lowest home ownership rates in Europe. In its capital city Berlin, home ownership comes to only 11% and in other large cities such as Frankfurt, Munich, Hamburg, Stuttgart, Cologne and Leipzig, five times as many households rent rather than own their homes. The low home ownership of the Germans has a strong impact on home improvement products, which restricts the market potential for many product categories.
Euromonitor International's Home Improvement in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
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Product coverage: Bathroom and Sanitaryware, Electrical Supplies, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Home Improvement market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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