Boston, MA -- (SBWIRE) -- 06/25/2014 -- Internet retailing continues to erode the consumer base for homeshopping in Portugal, whilst at the same time discouraging new consumers from participating in homeshopping. An increasing number of Portuguese consumers are now computer-literate and have an internet connection at home. For these connected people, homeshopping is less convenient and less efficient than internet retailing, a channel which offers a much wider selection of products and allows consumers to be better informed before making a purchasing decision than via television, post or telephone; not to mention the very competitive prices of internet retailing. This was why an increasing number of people switched from the old-fashioned homeshopping channel to online shopping. Also, many consumers continued to read catalogues and use them for inspiration, but then bought online.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Portugal with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Portugal market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- Who are the leading retailers in Portugal?
- What products continue to sell well through the homeshopping channel?
- How is the homeshopping channel being affected by the growth of internet retailing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Traditional Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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