Boston, MA -- (SBWIRE) -- 11/24/2014 -- The performance of Moroccan automotive retailing is a key trend affecting sales of in-car entertainment. The number of Moroccans buying new cars is increasing, with most new cars meanwhile being fitted with in-dash media players and many with in-car navigation. Annual new car registrations increased significantly during the review period, thanks to the good performance of Dacia and Renault and the stronger availability of consumer credit. The Moroccan government also passed legislation in 2012 forbidding Moroccans to import cars that are over five-years-old, with imports of second-hand cars thus declining. The choice of car differs in rural and urban areas, with rural consumers more likely to opt for low-priced older cars.

Industry Prospects

In-car entertainment is expected to continue to be constrained by a limited consumer base in the forecast period. While passenger car ownership is expected to rise, household penetration is expected to remain low with fewer than 15% of households having a passenger car at the end of the forecast period. Many consumers will continue to prefer scooters or mopeds, due to these vehicles being cheaper, more economical to drive and easier to use in chaotic urban traffic. Demand for in-car entertainment will thus remain limited mainly to high-income urban consumers in the forecast period, with annual sales remaining below 160,000 units in 2018.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Morocco with research from Euromonitor's team of in-country analysts.

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The In-Car Entertainment in Morocco market research report includes:

- Analysis of key supply-side and demand trends
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- What is the growth rate for in-car navigation devices?
- How will digital radio broadcast affect sales of in-car media players?
- How have in-car entertainment sales been affected by the economic downturn?

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