Boston, MA -- (SBWIRE) -- 08/01/2012 -- Apart from the regulatory environment surrounding incontinence products (ie subsidies), demographic trends are the most important factors behind growth for the category. As in most European countries, Sweden is facing an ageing population. In 2011 the population aged 65+ increased by 3% and since 2006 this age group has increased by 11%. This development makes the potential consumer base for incontinence products greater each year.
Euromonitor International's Incontinence in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: Light Incontinence, Moderate/Heavy Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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