Boston, MA -- (SBWIRE) -- 06/25/2014 -- The so-called Baby Boom generation, born in the five years after WWII reached 60+ age, meaning an annual growing potential of 100,000 seniors in the 65+ age category in the forecast period. The number of 65+ aged people in the Netherlands was 2.7 million and is expected to increase to three million in 2015, meaning 18% share of the total population. As a consequence, incontinence became a common medical problem, with incontinence products being reimbursed by the insurance companies.

Competitive Landscape

SCA Hygiene remains the leading player in incontinence in 2012 with its TENA brand having a 65% value at share at ?16 million and 63% volume share. Both volume and value shares of Tena grew in 2012 by 2% and 4% respectively in 2012. Tena is renowned for its high quality standards both in comfort and in durability.

Industry Prospects

There are two major trends that will affect the incontinence market in the Netherlands in the future. The first is demographic, with the growing group of people at the age of over 65 years numbering 2.7 million in 2012, that will increase each year by 100,000 persons, meaning an annual growth of 4%. Since the live expectancy and the level of medical care are expected to increase, a progressive growth pattern is likely to develop.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Netherlands market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Incontinence in Netherlands?
- What are the major brands in Netherlands?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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