New Beverages research report from Canadean is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 08/20/2013 -- Product Synopsis
A detailed market research report on the Ireland beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Ireland beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The Irish economy has suffered since 2008 with the banking crisis and credit crunch leading to a big fiscal deficit and the virtual collapse of the economy
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What are the key drivers behind recent market changes?
Despite assistance from supranational bodies, the Irish economy remains depressed as a result of low consumer confidence and large cuts in public expenditure
What makes this report unique and essential to read?
The Ireland Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Ireland Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
It was generally a tough year for the beer market, with VAT rising from 21% to 23% in January 2012 and excise duty rising at the end of the year in December.
Companies Mentioned in this Report: DIAGEO IRELAND, HEINEKEN IRELAND, BARRY FITZWILLIAM MAXXIUM, BULMERS LTD, COMANS WHOLESALE LTD, THE GLEESON GROUP, MOLSON COORS IRELAND, RICHMOND MARKETING
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Browse all Beverages research reports at Fast Market Research
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