Boston, MA -- (SBWIRE) -- 06/04/2014 -- After reporting a total volume drop of 2% in the previous year, juice recovered to be among the most vibrant soft drinks categories in 2013. Total juice volume ballooned by 8% supported by the products' popularity among schoolchildren and the increasing health-consciousness in the country. Manufacturers continue to cash in on the local perception that juice is healthier than other popular soft drinks products like carbonates. It should be noted that, in 2013, the Department of Education banned the selling of carbonated drinks in school premises. Juice benefits from this development as it is among the beverages geared at children.

Competitive Landscape

Del Monte Philippines Inc maintained its category leadership in juice in 2013. The company's estimated retail value sales during the year reached Ps8.6 billion and contributed 33% of retail value sales. Del Monte Pineapple Juice is the largest brand in 100% juice while Del Monte Fit 'n Right leads in unfrozen juice drinks. The company benefits from consumers' loyalty to its products. The company's huge investment in advertising campaigns has been beneficial in creating a good image for its brands and allowing it to differentiate itself from the competition. Del Monte is a trusted brand name and is perceived to be of better quality compared with other local brands.

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Industry Prospects

Juice will continue to capitalise on its health positioning to sustain growth in the forecast period. The total volume CAGR from 2013 to 2018 in this category is 2% while constant value sales will reach Ps45.6 billion in 2018. The demand for juice is supported by the health-consciousness of consumers in the Philippines, and will be stimulated further by the expected influx of new product developments by manufacturers in 2013-2018. Recognising consumers' increasing demand for products, which are positioned to improve the wellbeing of patrons, industry players will largely invest in the development of health and wellness juice products. Fortification will remain a key strategy employed by companies to differentiate themselves from competition and target specific consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

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