Boston, MA -- (SBWIRE) -- 10/29/2014 -- Thai consumers have high demands when it comes to large cooking appliances, due to the influence of modern house design, which tends to be neat and clean. However, the Thai cooking style tends to be oily and attract the dirt easily, which also has consequences in terms of pests or insects. Therefore, many brands are trying to create appliances to overcome this problem and to meet the demands of consumers.

Competitive Landscape

Electrolux was the most popular brand in large cooking appliances in 2013, accounting for a 19% share of volume sales. It has a presence across all categories. Electrolux is perceived as a premium brand which manufactures high-quality products and targets high- and middle-income consumers. In 2013 Electrolux still had a strategy of increasing volume sales, as in 2012, including carrying out more promotional campaigns to attract consumers? attention.

Industry Prospects

Large cooking appliances is expected to see a CAGR of 6% in the forecast period to 2018. All large cooking appliances are expected to grow at least slightly in volume terms, but freestanding cookers and built-in hobs are likely to see the strongest growth. The brands that will grow strongly will remain international or imported brands.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Large Cooking Appliances in Thailand?
- What are the major brands in Thailand?
- What is the most common cooking appliances in Thailand?
- Has there been a shift to higher unit price built-in products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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