Boston, MA -- (SBWIRE) -- 09/13/2013 -- This report provides a concise overview of the Bakery and Cereals market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Australian Bakery and Cereals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Public awareness of healthy diets and nutrition has increased, driven by government and private initiatives. This is clearly visible in the changes in market share expected within the Bakery and Cereals sector between 2007 and 2017, with categories such as Breakfast Cereals and Bread and Rolls beating categories such as Cookies (Sweet Biscuits) and Morning Goods. Australian dollar versus the US dollar fell rapidly during the second half of 2008, and then grew rapidly during 2009. This has caused volatile growth in the Australian Bakery and Cereals market in US$ terms, even though volumes have grown at a relatively constant rate.

View Full Report Details and Table of Contents

What are the key drivers behind recent market changes?
Australia's population is aging, which creates an opportunity for more health-conscious product lines, and is becoming a more multi-cultural society due to immigration, which is increasing opportunities for ethnic food products. Price and health are becoming increasingly important for Australian consumers as the Bakery and Cereals sector evolves to take into account pressures on consumer spending and rising awareness of weight issues.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Bakery and Cereals sector. This allows for the rapid identification of key growth opportunities across 11 Bakery and Cereal categories and their packaging.

Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Bakery and Cereals sector.

Key growth categories are highlighted by analysing the market dynamics of 11 Bakery and Cereal categories.

Market shares are provided for the leading brands and private label across Bakery and Cereals categories.

An overview of packaging trends in the Australian Bakery and Cereals sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Companies Mentioned in this Report: Nestle, George Weston Foods, Goodman Fielder, Kellogg, Sanitarium, General Mills, Green's, Arnott's, Kraft

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Food research reports at Fast Market Research

You may also be interested in these related reports:

- Market Focus: Trends and Developments in the Bakery and Cereals Sector in Japan
- Market Focus: Trends and Developments in the Bakery and Cereals Sector in Mexico
- Consumer Trends in the Bakery & Cereals Market in France
- Consumer Trends in the Bakery & Cereals Market in Germany
- Consumer Trends in the Bakery & Cereals Market in the UK
- Consumer Trends in the Bakery & Cereals Market in Russia
- Consumer Trends in the Bakery & Cereals Market in Brazil
- Consumer Trends in the Bakery & Cereals Market in Italy
- Consumer Trends in the Bakery & Cereals Market in China
- Consumer Trends in the Bakery & Cereals Market in the US