Fast Market Research

Market Report, "Retail Tissue in Estonia", Published

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 09/08/2014 -- Retail tissue is a category which consists of basic products that are used in everyday life and purchased on a regular basis. Retail tissue is a major area for all households and all price ranges and products of different levels of quality are available for the different needs and preferences of consumers. While there are still many households that value price over other characteristics of products, it has been noted that most consumers in Estonia have started to pay more attention to the quality of products. This has made the producers also improve the quality of their products, for example, more and more information is appearing on the packaging, letting consumers know about the good quality and specific features of their products.

Competitive Landscape

SCA Hygiene Products leads retail tissue sales in 2013 with a value share of 30%. The company is known for its popular Zewa brand which offers products across all the categories within retail tissue. Metsa Tissue ranked second with nearly 20% of retail tissue value sales. Metsa Tissue's most popular brands in Estonia are Lambi and Serla. The third company in the category was Kimberly-Clark with a 12% retail value share. All of the leading companies offer an extensive selection of various tissue products, are active in new product development and also invest a great deal in product advertising and marketing activities.

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Industry Prospects

Retail tissue volume and value sales are expected to grow over the forecast period as value sales are expected to be fuelled by the rising prices that are impacted by the increasing production costs. Furthermore, growth is also driven by the increasing consumer confidence and importance of the demand for higher quality tissue products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Estonia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Retail Tissue in Estonia?
- What are the major brands in Estonia?
- What is the performance of pocket handkerchiefs vs boxed facial tissues?
- What are the key new product launches in the tissues market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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