Boston, MA -- (SBWIRE) -- 06/13/2014 -- Higher class and higher middle class consumers comprise the main and largest consumer base for retail tissue in India. Increased disposable incomes, ease of availability, and modernisation were the growth drivers for the category in 2013.
Ballarpur Industries Ltd is the leading retail tissue supplier in India, with value share of 29% in 2013. The acquisition of Premier Tissues Pvt Ltd in 2010 improved its pan-India presence. The national presence and wider distribution across all the major cities in India made its brand Premier the category leader in 2013.
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Retail tissue manufacturers will increase their distribution to rural India and also will increase their distribution to increase the penetration of their tissue products. The increasing influence of Western culture and modern amenities to maintain hygienic conditions will mean that consumers will prefer tissue products during the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Tissue industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Retail Tissue in India market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Retail Tissue in India?
- What are the major brands in India?
- What is the performance of pocket handkerchiefs vs boxed facial tissues?
- What are the key new product launches in the tissues market?
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Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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