Boston, MA -- (SBWIRE) -- 10/14/2014 -- In previous editions of this report, Euromonitor researched Radler under malt-based RTDs. Those products gained rapid sales growth, thus dominating the data. In 2013 research, it was moved to beer, which practically left malt-based RTDs empty, as in Croatia there is no drink based on malt with added spirits or juice.

Competitive Landscape

Due to its leading position both in high-strength premixes and spirit-based RTDs, Diageo Plc dominated the category with an overall 58% volume share in 2013. Both Smirnoff and Smirnoff Ice are on the top of brands ranking. The same company also gained the most share of one percentage point. Brand recognition is the main trump for the company.

Industry Prospects

Euromonitor International?s anticipation of new formats within other RTDs remained unfulfilled at the end of the review period. The short-lived attempt at launching whisky/cola mixes (which were too expensive) may be attempted again with more preparation, as well as wine-based RTDs, such as the popular Bambus (wine/cola).

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Croatia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTDs/High-Strength Premixes in Croatia?
- What are the major brands in Croatia?
- Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
- How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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