New Beverages research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 10/14/2013 -- RTDs/high-strength premixes recorded dynamic growth in 2012. The category is very immature and manufacturers underpinned growth by targeting the younger consumer groups of teenagers and consumers in their twenties. This group, to an increasing extent, has a proportionally higher share of female drinkers and is less inclined towards beer than previous generations. Product introductions, such as Smirnoff Ice Light and Garage Hard Lemonade, targeted young female and young male consumers,...
Euromonitor International's RTDs/High-Strength Premixes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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