Boston, MA -- (SBWIRE) -- 07/10/2014 -- As the changes in taxation in mid-2012 shook the whole of alcoholic beverages, consumers changed their consumption habits in order to adapt to more expensive products. Consumers are now looking for cheap products that they can easily afford. Also, they are no longer that interested in brands and the quality associated with a brand, and imported products are the least attractive because they are the most expensive. Consequently, local products have benefited.
Azende Corp Cia Ltda led sales in 2013. Besides a strong distribution network, the firm has developed an important positioning that allows it to be considered as a high quality local producer.
The category is expected to remain as a niche among alcoholic drinks. It is expected to remain attractive for young consumers (mainly women), but there will be no major trends.
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Ecuador with research from Euromonitor's team of in-country analysts.
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If you're in the RTDs/High-Strength Premixes industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in Ecuador market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of RTDs/High-Strength Premixes in Ecuador?
- What are the major brands in Ecuador?
- Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
- How have RTDs performed in comparisons to High-strength premixes?
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Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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