Fast Market Research recommends "South Africa Tourism Report Q4 2014" from Business Monitor International, now available
Boston, MA -- (SBWIRE) -- 11/19/2014 -- Initial indications suggest that 2014 will be another positive year for the tourism industry in South Africa. With only two months of data (January and February) currently available, we currently see no need to change our forecast of a 6% rise in South African tourist arrivals over 2014, with a concomitant rise of 6.9% in tourism receipts (in US dollar terms). Indeed, the first two months of the year saw total arrivals growth of 8.2%, to 1,781,368. The South African Ministry of Tourism's preferred measure of 'overseas arrivals' - which strip out arrivals from elsewhere in the African continent - reflected growth of 6.4%, to 495,322.
Certainly, the government's commitment to the tourism sector remains assured following the appointment of Derek Hanekom as Minister of Tourism following the May 2014 elections that were won by President Jacob Zuma's African National Congress (ANC) Party. In August 2014, Hanekom announced that the government had set aside ZAR100mn to spend on marketing South Africa to domestic tourists. BMI has long identified domestic tourism as a key growth area for the wider South African tourism industry, with the government hoping to reach 18mn domestic tourists by 2020. According to the Department of Tourism, domestic tourists contributed some ZAR24.3bn to the economy in 2013, up from ZAR21.8bn in 2012.
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One wider near-term threat to South African tourism is posed by the recent emergence of the Ebola virus in West Africa, with two suspected cases of the virus in the country both turning out to be negative. Although the affected area is many thousands of miles from South Africa, there has been anecdotal evidence of some tourists, notably from Asia, changing their travel plans to South Africa as a result of concerns over the virus. To help combat any potential risk from Ebola, in August 2014 South Africa announced that it had placed a travel ban on all non-citizens travelling from the West African nations of Guinea, Liberia and Sierra Leone, with...
The South Africa Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.
BMI's South Africa Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the South African tourism industry.
- Benchmark BMI's independent tourism industry forecasts for South Africa to test other views - a key input for successful budgetary and planning in the South African tourism market.
- Target business opportunities and risks in the South African tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in South Africa.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
BMI Industry View
This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.
BMI Industry Forecast Scenario
Forecasts to end-2018 for all key indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:
Inbound tourism: Arrivals (?000), arrivals growth (% y-o-y), arrivals by region, growth (% y-o-y), arrivals by country, growth (% y-o-y), top 10 countries based on arrivals, growth (% y-o-y).
Outbound tourism: Departures (?000), growth (% y-o-y), departures by regional destination (?000 and growth % y-o-y).
Travel: Methods of travel for arrivals (Air, Ship, Rail), (?000) and (% growth y-o-y), international Tourism receipts for transport (US$bn), (growth % y-o-y), international Tourism receipts for travel items (US$bn), (growth % y-o-y).
Hotels: Hotel industry value (US$bn), (growth % y-o-y), (%GDP), (per capita), (per employee), number of hotels and like establishments (?000), (growth % y-o-y), total overnight stays, (?000), (growth % y-o-y), length of stay, occupancy rate (%), number of hotel rooms, (?000), (growth % y-o-y).
Industry Risk Reward Rankings
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