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Market Report, "Sports and Energy Drinks in New Zealand", Published

Fast Market Research recommends "Sports and Energy Drinks in New Zealand" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 06/23/2014 -- In response to greater consumer awareness of high sugar levels and other negative aspects associated with sports and energy drinks, low calorie 'sugar free' variants of popular sports and energy drinks became more prominent in 2013. However, consumers are still concerned about caffeine and stimulant levels, preservatives, colourings and flavouring agents in this area.

Competitive Landscape

Frucor Beverages remained ahead of Coca-Cola Amatil in 2013 with an off-trade value share of 43%. The company's V brand continues to lead sales, recording an off-trade value share of 42% in 2013. The extensive range of V variants continued to be heavily promoted during 2013 through a number of promotional campaigns.

Industry Prospects

The key forecast trend is for manufacturers to provide healthier sports and energy drinks alternatives such as better-for-you reduced sugar, organic and the use of more natural ingredients.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in New Zealand with research from Euromonitor's team of in-country analysts.

View Full Report Details and Table of Contents

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in New Zealand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports and Energy Drinks in New Zealand?
- What are the major brands in New Zealand?
- What are key new sports and energy drinks launches and what impact impact did they have on #category#?
- Who are the key consumers of sports and energy drinks in New Zealand?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in New Zealand?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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