Boston, MA -- (SBWIRE) -- 10/23/2014 -- Attracted by the opportunities available brought by the growing middle class and improving economic conditions in the country, Chinese sportswear brands are growing in number. Following Li-Ning's entry in the second quarter of 2012, Erke was made available locally at SM Lanang Premiere by Juego Sports. Hengda Group Holdings Corp, meanwhile, aims to grow its brand, Vobu, as it partnered with local company, Sporteum Philippines Inc.

Competitive Landscape

Nike Philippines Inc led sportswear with 32% value share in 2013. The company also earned the biggest increase in value sales in 2013 at 10%. The high brand equity of Nike is among those that drive preference for its products despite the higher price points they come with. Continuous innovation also makes its products worthwhile investments as quality and satisfaction justifies the cost. Nike products are also widely distributed through its own branded stores, sports goods stores, department stores and internet retailers making them easily accessible to consumers.

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Industry Prospects

Various international brands are predicted to enter sportswear over the forecast period. It is expected that sports-inspired brands have greater potential for growth than performance brands due to the strong foothold that major brands such as Nike and adidas have on the market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sportswear in Philippines?
- What are the major brands in Philippines?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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