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Boston, MA -- (SBWIRE) -- 07/21/2014 -- Tea remains the Chilean hot drink of choice, with the area continuing to record healthy value growth and slightly sluggish volume growth. This discrepancy highlights how consumers increasingly prefer higher quality products and speciality varieties of tea - a trend that is reflected in strong growth within other tea in 2013. Consumers are becoming more adventurous when it comes to trying new flavours and varieties and over the review period a shift towards green, white and red teas was seen. Moreover, the health and wellness trend is encouraging consumers to prefer these types of tea due to their health claims.

Competitive Landscape

Cambiaso Hermanos led tea in 2013 with a retail value share of 50%. The main reason behind Cambiaso Hermanos' success in the Chilean tea market is the longstanding tradition of its flagship brand, Te Supremo.

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Industry Prospects

Over the forecast period, tea is expected to witness further diversification of product offerings and sophistication of demand. The growing health awareness of an ageing society will boost demand for tea offering health benefits while the fact consumers are expected to become more aware of quality will stimulate interest in naturally healthy tea and convenience will remain a key factor behind new product developments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Chile market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

- What is the market size of Tea in Chile?
- What are the major brands in Chile?
- Is loose leaf tea available in Chile?
- Is there a shift from unpackaged to packaged tea in Chile?
- Is there a market for tea pods in Chile?
- What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Chile?
- How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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