Boston, MA -- (SBWIRE) -- 10/19/2012 -- Product Synopsis
Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, flavored). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
Introduction and Landscape
Why was the report written?
The 2012 Switzerland Cider Market Insights report is a high level market research report on the Swiss cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
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What is the current market landscape and what is changing?
Cider continues to be enjoyed at summer exhibitions, horse jumping competitions, in beer gardens (outside of urban areas) and at local lakes used for swimming. However, it must compete for share of throat with other popular summer drinks such as iced tea, apple shorley and wine spritzers (wine and carbonated mineral water). Cider is expected to maintain a minority share of the product mix. Cider is mostly consumed by the older generation.
What are the key drivers behind recent market changes?
The consumption of domestically produced cider fell again by 5% in 2011, a trend that began in 2008. This is a direct result of decreased demand in the traditional Swiss restaurants and taverns. As the population ages, the cider drinking segment comprised of mostly elderly individuals continues to decrease. The high valuation of the Swiss Franc supported imports.
What makes this report unique and essential to read?
The Switzerland Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Switzerland cider market.
This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
Companies Mentioned in this Report: MOSTEREI MOHL AG, RAMSEIER SUISSE AG, Mosterei Kobelt and Co, Feldschlosschen/Carlsberg Group, Heineken Switzerland, Nuvoum, Drinks of the World
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