Boston, MA -- (SBWIRE) -- 03/04/2014 -- Toys and games value sales contracted by 2% in 2012, primarily as major video games hardware platforms continued their descent towards the end of their lifecycle. This also affected video games software, as developers became less motivated to release new games titles. In traditional toys and games, lower-priced toys achieved good value growth; however, low consumer confidence led consumers to become hesitant about big-ticket toy purchases, which limited value growth in 2012.

Euromonitor International's Toys and Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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