Albany, NY -- (SBWIRE) -- 11/27/2015 -- Timetric's 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Italy's cards and payments industry, including:

Current and forecast values for each market in Italy's cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid card market
Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments
E-commerce market analysis and online payment types
Analysis of various market drivers and regulations governing Italy's cards and payments industry
Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Italy's cards and payments industry

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Timetric's 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Italy's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

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The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.

Scope:-

This report provides a comprehensive analysis of Italy's cards and payments industry.
It provides current values for Italy's cards and payments industry for 2014, and forecast figures to 2019.
It details the different demographic, economic, infrastructural and business drivers affecting Italy's cards and payments industry.
It outlines the current regulatory framework in the industry.
It details marketing strategies used by various banks and other institutions.
It profiles major banks in Italy's cards and payments industry.
Reasons to buy
Make strategic business decisions, using top-level historic and forecast market data, related to Italy's cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in Italy's cards and payments industry.
Assess the competitive dynamics in Italy's cards and payments industry.
Gain insights into marketing strategies used for various card types in Italy.
Gain insights into key regulations governing Italy's cards and payments industry.

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Key highlights:-

To limit the use of cash at retail outlets, the Italian government introduced a regulation in July 2014, making it mandatory for wholesalers and retailers to accept payments via POS terminals for transactions over US$39.8 (EUR30). This initiative is anticipated to drive payment card transaction values and volumes over the forecast period (2015–2019).
In addition to conventional POS terminals, merchants are installing mobile POS (m-POS) terminals. Payleven introduced an m-POS system in September 2012, and SumUp launched a similar system in November 2012. Similarly, UBI Banca along with 3 Italia and CartaSi payment system launched an m-POS solution in July 2014. The service is compatible with major payment networks such as PagoBancomat, Visa and MasterCard. The growing number of m-POS terminal installations at retailers is anticipated to drive payment card transaction values and volumes.
MasterCard launched the MasterPass platform for digital payments in 2014. MasterPass enables customers to make online or in-app payments with an enrolled payment card, without having to enter detailed payment or shipping information for every purchase. Consumers can set up a MasterPass account by signing up with a participating bank such as Banca Generali, Banca Nazionale del Lavoro (BNL) and Banca Popolare di Milano (BPM).

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