Marketing Automation Software Comprehensive Study by Application (Campaign Management, Email Marketing, In-bound Marketing, Lead Management, Mobile Application, Social Media Marketing, Other), Organisation (Large Enterprises, Small and Mid-sized Enterprises (SMEs)), Deployment type (Cloud-based, On-premise), End User (Entertainment & Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other) Players and Region - Global Market Outlook to 2023
Edison , NJ -- (SBWIRE) -- 02/13/2019 -- The Marketing Automation Software assists the sales personnel in identifying, knowing and increasing leads quickly when compared to the traditional methods and process approaches. The progress from any of the generated leads can also be tracked at the same. The marketing team uses this kind of data, and depending on the feedback, they can either create a new campaign or alter an existing campaign to achieve better results. The market of the Automation Software is gaining a huge growth due to the simplification of the organizational task, but due to the lack of knowledge in the employees who are handling the software and their analytical skills the market can be hinder in some of the regions.
The report gives the detailed analysis of trends and forecasts, competitive landscape, key drivers, restraints and opportunities and analysis to the mergers and acquisitions related to the global Marketing Automation Software market.
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Major Key Players in This Report Include,
HubSpot (United States), SALESmanago (Poland), SAP (Germany), SAS Institute (United States), Eloqua (Canada), Marketo (United States), Act-On Software (United States), Salesforce.com (United States), Adobe Systems (United States), Oracle (United States), Infusionsoft (United States), IBM (United States), Cognizant Technology Solutions (CTS) (United States), ETrigue (United States), GreenRope (United States)
The marketing automation software makes the complex marketing campaign run successfully even with the limited resources. The software helps the marketing department to market efficiently over multiple online channels and automates the repetitive task. Marketing Automation Software market has seen significant growth during coming year as the need for the digital marketing has increased. The market landscape is shaped by the factors like mergers and acquisition by the key players, growth in third-party application ecosystems, enhancing the platform beyond e-mails.
The regional analysis of Global Marketing Automation Software Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading region across the world. Whereas, owing to rising no. of research activities in countries such as China, India, and Japan, Asia Pacific region is also expected to exhibit higher growth rate the forecast period 2019-2025.
The marketing automation software offers applications such as Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, and Other applications. The advancement in the marketing automation software has made available these applications on cloud and on-premise in the various verticals such as BFSI, Academic and Education, Retail, Advertising and Design, Health care, High Tech, Manufacturing and Distribution, Media and Entertainment and other verticals.
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Table of Content
1. Market Overview
1.2. Scope/Objective of the Study
1.2.1. Research Objective
2. Executive Summary
3. Market Dynamics
3.2. Market Drivers
3.2.1. Ease of connecting with potential customers and reduced costs
3.2.2. Growth in marketplace and marketing channels
3.2.3. Increase in accountability of different teams
3.2.4. Simplifies organisational and marketing tasks
3.3. Market Challenges
3.3.1. Lack of knowledge and analytical skills can have an adverse impact
3.4. Market Trends
3.4.1. Dynamic campaign management
3.4.2. Emergence of account-based marketing
4. Market Factor Analysis
4.1. Porters Five Forces
4.2. Supply/Value Chain
4.3. PESTEL analysis
4.4. Market Entropy
4.5. Patent/Trademark Analysis
5. Global Marketing Automation Software, by Application, Organisation, Deployment type, End User and Region (value) (2012-2017)
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