Pune, India -- (SBWIRE) -- 07/20/2018 -- Market Highlights:

Marketing cloud platform can be used for journey builder, audience builder, personalization builder, content builder, analytics builder and marketing cloud connect. Organization use journey builder across email, mobile, social, advertising, and web. In addition, it provides a seamless customer experience across marketing, sales, and service. Audience builder refers to, build a single view of each customer by adding data from any source with healthy contact management. Organizations can use all of their data from any source like sales cloud and service cloud data, web analytics, and also offline data to expand their view of the customer. Complex data can be made manageable by using audience builder. With the help of audience builder raw data can be transformed into marketer friendly dimensions. Key features to personalize customer conversations can be quickly found at any size and in any channel.

Marketing cloud platform helps in building content. Users can manage all of their content and assets in a single location. With advanced search and tagging capabilities assets can be handled easily. Content can be shared and approved in a secure fashion to use throughout the enterprise. The emergence of analytics in cloud marketing platform in driving the market. Analytics builder can be used to share to track and measure the performance of campaigns and journeys. Users can uncover new insights about customers through rich reporting and predictive analytics.

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Major Key Players

Salesforce.Com (U.S.),
Adobe Systems Incorporated (U.S.),
Oracle Corporation (U.S.),
International Business Machines Corporation (U.S.),
Cision Ab (Sweden),
Etrigue Corporation (U.S.),
Hatchbuck (U.S.),
Hubspot (U.S.),
Infusionsoft (U.S.),

Leadsquared (India) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Marketing Cloud Platform Market.

Market Segmentation

Marketing cloud platform is segmented on the basis of platform, solution and end-user. By platform, customer relationship management integrated tools includes analytics and audience manager. Analytics helps in data-driven marketing practices by combining analytics and audience segmentation with the reporting, management and sharing of important business information. By using this tool, users can measure and manage customers online and offline activities. Audience manager, is a data management feature that helps users create unique audience profiles to identify their most valuable business segments and employ them across digital channels.
CRM platform also incorporates with social media platforms, such as facebook, foursquare, linkedIn, tumblr and Twitter. Marketing cloud features social, a built-in tool that suggests social measurement, publishing and listening functions. This includes text analytics, social media analytics, mobile application analytics and predictive publishing that enable users to engage with customers and analyze their interactions. This data can be documented in the platform's audience manager to create distinct audience profiles, as well help users to stay on top of customer interactions and track them for future reference.

Regional Analysis

North America is expected to witness a significant growth and hold the largest market share during the forecast period. U.S and Canada are anticipated to drive the growth of the marketing cloud platform market in North America owing to the presence of a large number of established key players such as Adobe Systems Incorporated, Oracle Corporation, Salesforce.Com and International Business Machines Corporation among others. Also, U.S. is leading the market in North America due to the rising demand for content marketing in the region. Also, due to fall in the use of native applications and considerable shift towards the adoption of marketing automation and content marketing via visual and video content are expected to drive the growth of marketing cloud platform market. Marketing cloud platform market in Asia Pacific is expected to grow at a substantial CAGR during 2017 to 2023 due to rise in IT solutions and growing demand small and medium enterprises in China and India in the region. Whereas, the Europe market for marketing cloud platform is expected to grow at a considerable CAGR (2017-2023).

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Intended Audience

- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers

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