Marketing Cloud Platform Market, By Platform (Cloud Based, SaaS Based, B2B Cloud), By Solution (Integrated Solution), By End-User (Life Science, Financial Services, Media & Entertainment) - Forecast 2023.
Pune, India -- (SBWIRE) -- 12/12/2017 -- Market Highlights
The marketing cloud platform turns as a pillar for marketing operations and helps organizations modernize their daily operations, such as the implementation of plans, budgets, and project tracking.
The key drivers of marketing cloud platform includes increasing adoption of analytics in marketing cloud platform, emergence of mobile marketing platform and growing popularity of location based marketing. North America accounts for highest market share in marketing cloud platform market due to the timely adoption of cloud based networks. The early adoption of BYOD is helping the North American market produce highest revenue.
The growing IT management complexity combined with the capability to deploy new applications is the primary drivers for cloud marketing platform adoption in this region.
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Major Key Players
Adobe Systems Incorporated (U.S.),
Oracle Corporation (U.S.),
International Business Machines Corporation (U.S.),
Cision Ab (Sweden),
Etrigue Corporation (U.S.),
Marketing Cloud Platform Market Segmentation
The marketing cloud platform market has been segmented on the basis of platform, it includes business to business cloud platform.B2B marketing cloud platform includes advertising, marketing, sales and analytics solutions and provides B2B marketers with an extraordinary ability to get immense outcomes from their existing marketing technology., Sales and Analytics solutions and provides B2B marketers with an extraordinary ability to get immense outcomes from their existing marketing technology.,
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Market Research Analysis:
Regional analysis for marketing cloud platform market is studied in different geographic regions as North America, Europe, Asia-Pacific and Rest of World. North America region is mainly dominating the market due to adoption of advanced marketing techniques in enhancing business and increase adoption of analytics by organization in cloud marketing platform.
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