Roswell, GA -- (SBWIRE) -- 12/11/2015 -- The Internet has changed and continues to change the way people have to do business. A recent conference in Dallas, Texas, brought a suite of innovative ideas to marketing companies attending the event.

Montina Portis, owner of Creative Internet Authority (CIA) LLC, was one of those attending. Atlanta-based CIA is a marketing firm for law firms across the nation.

"You've got to stay on top of the curve with marketing today. What worked last year may be on the way out this year," Ms. Portis said. "Think about social media and how Myspace once dominated the Internet. Now Myspace has rebooted twice and it's a fraction of the size it once was. The conference told us about coming developments that will again change the way people need to market their business."

The speakers, all experts in online marketing fields, came to the event and shared how they rose to the top. They identified key strategies and how to implement them. Ms. Portis said the steps to success they outlined are the same for a company with 10 employees to a company with thousands.

"What they are doing works. They told us how it works. Then, we learned how to adapt their strategies to the companies we represent," she said. "The key part is work, a lot of work and staying with it. Marketing is not a do it once and move on proposition any more. It has to be constant."

BRINGING BACK IDEAS

Among the topics covered is the need to be fresh, new and constant. Ms. Portis said that's something she stresses to her clients. With the Internet's superstars saying the same thing, it reinforces what she says.

"Content is king. People want to know what you have to offer. They want to know what you are doing that is new. People are looking for the latest and greatest. If your website doesn't offer that, then you will be left behind," he said.

The conference included some of the Internet's best-known brands like BuzzFeed, Coca-Cola, Microsoft and Visa

For more information about the conference, visit http://digitalsummitdallas.com

For more information about Creative Internet Authority and what it brought back from the Dallas convention, visit http://www.creativeinternetauthority.com/

About Creative Internet Authority (CIA) LLC
Creative Internet Authority (CIA) LLC is a marketing agency for law firms across the nation. CIA specializes in legal firms and the client base is nearly all law offices. Successfully marketing law firms requires tremendous attention to detail because the companies offer legal services. CIA understand the unique constraints on attorneys and they promote their companies.

Media Contact:
Montina Portis
Creative Internet Authority, LLC
Legal Marketing Agency
Email: montina@creativeinternetauthority.com
Contact Number: 678-435-9373