Arden, NC -- (SBWIRE) -- 01/31/2014 -- Email marketing is an excellent way to reach out to current customers and attract new ones. TickleTrain, a marketing company offering an array of email solutions, is sharing tips for writing effective email content. Marketing emails must communicate a message to recipients and encourage them to take action.
In Seven Tips for Writing Effective Email Content, TickleTrain advises businesses to establish a goal prior to embarking on an email marketing campaign. The email content should be crafted with that goal in mind. This helps lead to the desire outcome. An email should be tailored to the audience so readers are actually interested in reading it.
According to TickleTrain, readers want marketing emails to answer the question, “What is in it for me?” Grab attention with a strong subject line that gets to the point and encourages recipients to open the email. Continue the main thought in the first line to get people to read more.
Some marketers make the mistake of writing fluff content. TickleTrain advises businesses to write relevant content that focuses on a single idea. The end of the email should include a definitive call to action such as visiting a website or placing an order. TickleTrain also offers ways to make sending reminder emails easier, a task that often gets postponed or forgotten.
Tickle Train helps businesses of all type and sizes follow up on emails. They help customers save time and recapture possible lost revenues by sending personalized follow-up emails automatically.
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