San Diego, CA -- (SBWIRE) -- 09/05/2014 -- The recent changes to Google’s search algorithm (the Pigeon update) has given review sites like Yelp a huge boost in rankings. For businesses, this means that when an individual searches for a term related to your business, there’s a good chance the top page results will include a review site. Many locally-based businesses can rely on word-of-mouth to bring in business, but the newest search updates make it critical for them to solicit online reviews.
For home improvement businesses, this is especially crucial. Research shows that 79% of customers trust online reviews as much as personal recommendations. And since the majority of people read six reviews or less, these reviews need to be authentic and not spammed or paid for.
The benefits to having a presence on Yelp include: letting locals know where to find the business, getting added exposure for your main website, posting contact information and operating hours, including photos of past projects and experience, and access to tools like Yelp For Business Owners.
To make the most out of a Yelp page, businesses need to be proactive in addressing problems and tread lightly when responding to negative reviews. It’s helpful to have a plan in place for that situation before it arises. Also, a complete page with correct information will be the most effective. A Yelp page is also a good place to reward advocates and give them more tools to spread the word about their experiences.
Businesses can also get professional help ensuring their Yelp page is working for them, and not against them. The Mod Girl Marketing team of experts help home improvement companies including franchises, improve their local visibility and reputation, in addition to increasing leads.
Mandy McEwen, President and Founder of Mod Girl Marketing, says, “Review sites can be a huge boon to local businesses. Whether you put in the time yourself or hire professional help, done correctly, Yelp and other review sites can turn into a referral generator. Businesses shouldn’t miss out on this huge opportunity.”
To read the article “How Yelp Can Increase Sales For Your Home Improvement Business” visit http://www.modgirlmarketing.com/yelp-can-increase-sales-home-improvement-business/
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.
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