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Marketing Financial Services to the Mass Affluent - US - December 2013

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Albany, NY -- (SBWIRE) -- 12/31/2013 -- The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial services providers need to highlight any cutting-edge technology that differentiates them from other providers.

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Executive Summary:

The market
Figure 1: Net worth of households, by household income, October 2013
Market drivers
Figure 2: Dow Jones Industrial Average, Nov. 21, 2012 - Nov. 21, 2013
The consumer
Figure 3: Attitudes about personal financial security, by age, October 2013
Figure 4: Importance of online and mobile banking services, by age, October 2013
Figure 5: Interest in financial goals, by presence of children in the household, October 2013

Issues and Implications:

How can financial services companies attract young affluents?
Issues:
Implications:
How do financial priorities and challenges change with household income?
Issues:
Figure 6: Biggest financial challenges, by household net worth, October 2013
Figure 7: Biggest financial challenges, by household income, October 2013

Importance of Technology:

Key points
Figure 53: Importance of online and mobile banking services, by gender, October 2013
Figure 54: Importance of online and mobile banking services, by age, October 2013
Figure 55: Importance of online and mobile banking services, by household income, October 2013
Figure 56: Importance of online and mobile banking services, by presence of children in the household, October 2013

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Biggest Financial Challenges:

Key points
Figure 57: Biggest financial challenges, by gender, October 2013
Figure 58: Biggest financial challenges, by age, October 2013
Figure 59: Biggest financial challenges, by household income, October 2013
Figure 60: Biggest financial challenges, by marital status, October 2013
Figure 61: Biggest financial challenges, by household net worth, October 2013

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