Vista, CA -- (SBWIRE) -- 06/15/2016 -- Keynote speaker Debbra Sweet led a Business Referral networking event at The Country Club of Rancho Bernardo, CA. Participants were entrepreneurs, business executives and sales reps numbered over one hundred in attendance.
Sweet is a marketing strategist who specializes in referral marketing. She teaches, trains, coaches and consults on the subjects of: Referral Marketing Leadership, Business, Marketing, sales and wellness. She is result-driven and has built a reputation on integrity and innovative business strategies in her integrated communications marketing firm Sweet Marketing Solutions.
She engaged participants of this business and referral networking event on May 25th, 2016 and gave an in-depth talk on the importance of marketing by referrals and the benefit of engaging with the right network to achieve growth goals.
Highlights of her speech included:
- Building deep relationships with clients and industry colleagues
- Recognizing that in every experience one has with you is a referral marketing opportunity
- Integrated marketing communications: Making sure your marketing messages are consistent among all your existing forms of marketing.
According to The American Marketing Association, Integrated Marketing Communications is "a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time." Clients of Sweet enjoy a more holistic approach to their marketing strategies for online and offline marketing results.
Her concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television, face to face networking for referral marketing, custom events and more.
The marketing strategist closed the event with opportunities for all attendees to network with each other to start to develop new relationships with each other.
About Debbra Sweet
Debbra Sweet is a Marketing Strategist and an award winning Referral Marketing expert. She frequents business referral events and is a professional keynote speaker for such. Debbra Sweet is based in San Diego County however frequently travels to other states to speak on referral marketing and other various business marketing and leadership subjects. She is also a best selling co-author of the New York Times Best Seller "Masters of Sales" and the lead author in the "Power of Leadership" book series.
For more information on Sweet, visit: http://debbrasweet.com
For Media Contact:
Contact: Debbra Sweet
Company: Sweet Marketing Solutions