Rockville, WA -- (SBWIRE) -- 07/06/2018 -- Mass beauty & personal care products can be defined as products that fall into the wide range of affordable personal care and beautification goods. These products are directed to appeal to the masses, and hence they are not available at premium prices. Consumers use mass beauty & personal care products in their daily routines to maintain an appealing physical appearance and personal hygiene.

Owing to the increased consciousness about beauty and personal grooming, men are increasingly adopting beauty products. As hair care products and deodorants are the most popular men's grooming products, many vendors have started developing innovative products in these segments. Also, several anti-aging, hair growth, and anti-wrinkle products are in high demand among male consumers. Factors such as growing male celebrity endorsements will further boost the growth prospects of the market in the coming years.

By the end of 2022, the sales of mass beauty & personal care products will have surpassed US$ 420 Bn, growing at US$ 7.4% CAGR. The Fact.MR report on global mass beauty & personal care products market projects that the market will reach a value of US$ 295 Bn by the end of 2017.

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Skin Care Products to Emerge as Dominant Segment

The rise in aging population has led to the high demand for natural and organic anti-aging creams, moisturizers, and body lotions. Natural oils such as those of argan, marula, almond, and coconut are some of the popular ingredients used in organic skin care products. Consumers are now moving towards the use of natural and herbal hair coloring agents that are ammonia-free and are less harmful than their synthetic counterparts. Also, the color cosmetics market is expected to witness increased inclination towards organic products. For instance, Nudus offers certified organic lipsticks that does not contain gluten, genetically modified organisms, or nano-particles, and are safe for regular use.

Many consumers, who are regularly using such skin care products, are unaware about their role as preventive measures for incidence of common dermatological complications. This high demand for skin care products is predicted to translate into a 30% share on the global market revenues through 2022. By the end of the forecast period, skin care products will prevail as top-selling product segment in the global market for mass beauty & personal care products.

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Emerging Middle Class in APEJ to Catapult Region to the Fore

Supermarkets or hypermarkets from around the world will be observed as leading sales channel for mass beauty & personal care products. While these sales outlets will collectively account for more than 38% share in 2017, the global sales of mass beauty & personal care products through retail chains is slated to be relatively higher. Retail chains will be the largest sales channel for mass beauty & personal care products over the forecast period. E-commerce is also expected to boost its presence on sales of mass beauty & personal care products in the global market, and is expected to grow at a healthy CAGR.

Taking into account the vast consumer population concentrated in the Asia-Pacific excluding Japan (APEJ) region, the demand for mass beauty & personal care products is expected to remain high in this region. Owing to emergence of a strong middle class in China and India, this region is expected to become one of the most prominent regions for manufacturers globally.

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Prominent vendors in the global mass beauty and personal care market are Beiersdorf AG, Unilever, Mary Kay The Estée Lauder Companies Inc., and Revlon, among several others.

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