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May 2014 Alcoholic Beverage Drinking Occasions - US

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Albany, NY -- (SBWIRE) -- 05/30/2014 -- Researchmoz presents this most up-to-date research on"Alcoholic Beverage Drinking Occasions - US - May 2014". The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Market.

Alcoholic beverage consumers, particularly Millennials, are constantly looking for innovative offerings to improve on their drinking occasion experiences. However, consumers’ diverse drinking preferences are challenging brands to keep their consumers coming back. Category crossover innovation and at-home beverage recreation can help integrate brands in multiple locations and new occasions.

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Table of Content
Scope and Themes
What you need to know
Data sources
Consumer survey data
Generations
Executive Summary
Overview
Cross-consumption of alcoholic beverage types
Beer

Figure 1: Alcoholic beverage purchases, by usage of beer – any consumption, February 2014
Wine

Figure 2: Alcoholic beverage purchases, by usage of wine – any consumption, February 2014
Spirits

Figure 3: Alcoholic beverage purchases, by usage of spirits – any consumption, February 2014
Ready-to-drink premade flavored alcoholic beverages

Figure 4: Alcoholic beverage purchases, by usage of alcoholic beverages – any consumption, February 2014

Browse Alcoholic Beverages Related Research Reports @ http://www.researchmoz.us/alcoholic-beverages-market-reports-125.html

Millennials top users across all alcoholic beverage types

Figure 5: Alcoholic beverage purchases, by generations – any consumption, February 2014
Experimentation drives many consumers; favorite brands make it easier

Figure 6: Attitudes and behaviors toward alcoholic beverage purchases at retail, by generations, February 2014
Night remains most popular time of day to drink alcoholic beverages

Figure 7: Occasions for alcoholic beverage consumption, February 2014
Wine preferred during meals

Figure 8: Occasions for alcoholic beverage consumption, February 2014
More than a quarter of respondents drink solo

Figure 9: Occasions for alcoholic beverage consumption, February 2014
Social gatherings at-home preferred

Figure 10: Alcoholic beverage consumption locations, by beverage, February 2014
At-home consumption still popular: more relaxing and affordable

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Figure 11: Attitudes toward drinking alcoholic beverages, by generations, February 2014
Restaurants are top on-premise location for alcoholic beverage drinks

Figure 12: Locations consumed away from home, by gender and age, February 2014
Consumer responsibilities often deter drinking

Figure 13: Reasons for not consuming alcoholic beverages, by generations, February 2014

Issues and Insights
How can alcoholic beverages keep top-consuming Millennials loyal to brands?

Insight
What is driving consumers’ alcoholic beverage consumption: time or place?

Insight
With alcoholic categories forecast to see continued growth, why are some consumers drinking less at occasions?

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