Albany, NY -- (SBWIRE) -- 05/30/2014 -- Researchmoz presents this most up-to-date research on"Alcoholic Beverage Drinking Occasions - US - May 2014". The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Market.
Alcoholic beverage consumers, particularly Millennials, are constantly looking for innovative offerings to improve on their drinking occasion experiences. However, consumers’ diverse drinking preferences are challenging brands to keep their consumers coming back. Category crossover innovation and at-home beverage recreation can help integrate brands in multiple locations and new occasions.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Cross-consumption of alcoholic beverage types
Figure 1: Alcoholic beverage purchases, by usage of beer – any consumption, February 2014
Figure 2: Alcoholic beverage purchases, by usage of wine – any consumption, February 2014
Figure 3: Alcoholic beverage purchases, by usage of spirits – any consumption, February 2014
Ready-to-drink premade flavored alcoholic beverages
Figure 4: Alcoholic beverage purchases, by usage of alcoholic beverages – any consumption, February 2014
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Millennials top users across all alcoholic beverage types
Figure 5: Alcoholic beverage purchases, by generations – any consumption, February 2014
Experimentation drives many consumers; favorite brands make it easier
Figure 6: Attitudes and behaviors toward alcoholic beverage purchases at retail, by generations, February 2014
Night remains most popular time of day to drink alcoholic beverages
Figure 7: Occasions for alcoholic beverage consumption, February 2014
Wine preferred during meals
Figure 8: Occasions for alcoholic beverage consumption, February 2014
More than a quarter of respondents drink solo
Figure 9: Occasions for alcoholic beverage consumption, February 2014
Social gatherings at-home preferred
Figure 10: Alcoholic beverage consumption locations, by beverage, February 2014
At-home consumption still popular: more relaxing and affordable
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Figure 11: Attitudes toward drinking alcoholic beverages, by generations, February 2014
Restaurants are top on-premise location for alcoholic beverage drinks
Figure 12: Locations consumed away from home, by gender and age, February 2014
Consumer responsibilities often deter drinking
Figure 13: Reasons for not consuming alcoholic beverages, by generations, February 2014
Issues and Insights
How can alcoholic beverages keep top-consuming Millennials loyal to brands?
What is driving consumers’ alcoholic beverage consumption: time or place?
With alcoholic categories forecast to see continued growth, why are some consumers drinking less at occasions?
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