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Media in Italy - New Market Research Report

Recently published research from MarketLine, "Media in Italy", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 07/31/2014 -- Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Italian media industry had total revenues of $23.8bn in 2013, representing a compound annual rate of change (CARC) of -3.8% between 2009 and 2013.
- The publishing segment was the industry's most lucrative in 2013, with total revenues of $10.8bn, equivalent to 45.3% of the industry's overall value.
- The performance of the industry is forecast to decline further but with a slower pace, with an anticipated CARC of -2.5% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $21.0bn by the end of 2018.

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Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy

Leading company profiles reveal details of key media market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy media market by value in 2013?

What will be the size of the Italy media market in 2018?

What factors are affecting the strength of competition in the Italy media market?

How has the market performed over the last five years?

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