New York, NY -- (SBWIRE) -- 01/26/2018 -- Description:
The analysts forecast the global media planning software market to grow at a CAGR of 10.01% during the period 2018-2022.
Media planning software is a software used by advertisers and agencies to get a complete overview of their campaign plans, marketing activities, and annual summaries. Media planning software helps manage the marketing processes in a faster and smarter way when compared to traditional systems. Instead of sharing long excel spreadsheets, media planning software provides a complete platform for tracking all traditional and digital media activities.
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Covered in this report
The report covers the present scenario and the growth prospects of the global media planning software market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA
The report, Global Media Planning Software Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
- NextMark
- remags
- comScore
Market driver
- Increased need for better media planning applications
- For a full, detailed list, view our report
Market challenge
- Data privacy and security concerns
- For a full, detailed list, view our report
Market trend
- Growing demand for media planning software in APAC
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2022 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
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Table Of Contents – Major Key Points
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY DEPLOYMENT
- Segmentation by deployment
- Comparison by deployment
- On-premises – Market size and forecast 2017-2022
- Cloud-based – Market size and forecast 2017-2022
- Market opportunity by deployment
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas – Market size and forecast 2017-2022
- EMEA – Market size and forecast 2017-2022
- APAC – Market size and forecast 2017-2022
- Key leading countries
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Increasing need for cloud-based media planning software
- Growing demand for media planning software in APAC
- Growing integration in media planning software
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- NextMark
- remags
- comScore
Continue……
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