London, UK -- (SBWIRE) -- 09/08/2014 -- "Years of experience with large and small events has taught us that businesses now value their meeting space more than ever before." says Tosca Jimenez.

Businesses which regularly work on a face-to-face basis with prospects and customers will be used to all sorts of venue scenarios. The meeting room for most businesses is a place of thought which holds meetings between prospects and representatives, customers and project managers, and regular meetings between the board. But, not all meeting rooms are created equal, and to consistently impress valuable prospects and retain valuable customers businesses need a meeting room that's stylish, well-equipped, convenient, and versatile.

"Meeting rooms used to be a dreary place to be" says Ms Jimenez "but now prospects and customers expect to visit meeting rooms which fully reflect brand values. This means that meeting rooms need to be versatile, practical, and most importantly of all comfortable."

The need for modern and practical meeting rooms has fuelled the growth of conference venues. Now more than ever before, businesses are choosing to effectively rent out meeting space due to the increased flexibility it offers.

There are several benefits to doing so, for example meeting rooms will be specifically designed for the needs of delegates and catering facilities can be accounted for. For businesses who have their own meeting room, they are limited to a certain delegate capacity and they can only cater for so many people. What's more, being tied to one meeting room limits the capacity of technology, and it does not allow for business growth.

"Booking an event at a separate meeting venue is a great way to branch out," says Ms Jimenez "and in this increasingly competitive environment, it's critical that businesses walk the walk with classy, modern, and vibrant meeting venues for prospects, customers, and employees, meeting rooms which are highly flexible and cater to the needs of all delegates".

Finding the right meeting venue can be tricky, though. W12 Conferences recommends looking into the London market and choosing a company who offers preferential rates with events management capabilities. Also, businesses must look for the most conveniently located venues.

For more information on W12 Conferences, visit http://www.w12conferences.co.uk.