Boston, MA -- (SBWIRE) -- 08/04/2014 -- Growth in menswear outpaced growth in womenswear in 2013, with growth of 3% and 2% in current value terms respectively. Menswear benefited from strong interest in overall appearance, as millennials have become increasingly sartorial. Younger men are choosing tighter fighting clothing which is designed to closely fit the body. This change in style drove men to make more purchases, updating their wardrobes to fit this new style. The trend started with skinny jeans, but has spread to all aspects of the wardrobe. Manufacturers are updating their lines with appropriately sized clothing. Mitchell Lechner, President of dress furnishings group at PVH stated, "Slim fit represents 50% of our business now". This trend started with younger millennial consumers, but has now spread to men of all ages.
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Phillips-Van Heusen Corp (PVH) remained the largest men's apparel and footwear retailer in the US in 2013, with a 4% share of sales in men's outerwear, reaching US$3.3 billion. PVH occupies the top position because of its strong stable of brands, including Calvin Klein, Tommy Hilfiger, and its 2012 acquisition of Warnaco. The Gap Inc was second behind PVH with a 3% value share and sales of US$3.1 billion.
Interest in men's fashion is unlikely to die down in the future, as younger consumers are amongst the strongest drivers of this trend. Millennial consumers want to control their own image, and are turning to fashion as a way to do so. Men are expected to keep expanding their colour palates and use of unconventional patterns. Menswear is expected to take some cues from feminine styles in this regard, and bold choices are expected to become more common.
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in USA with research from Euromonitor's team of in-country analysts.
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If you're in the Menswear industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Menswear in USA?
- What are the major brands in USA?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?
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Product coverage: Men's Outerwear, Men's Underwear, Nightwear and Swimwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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