Hyderabad, India -- (SBWIRE) -- 06/12/2018 -- Market Data Forecast's "Ireland Cards and Payments Market" report offers a distinct range of possibilities in the market of payment cards along with the accurately validated statistics of operational cards in the market and their total transactional values. It suggests profitable marketing strategies considering the competitive landscape in the market, purchase trends, payments options in online trade and significant government frameworks impacting the overall payment cards market of Ireland.

Our report kindles the hidden opportunities with dependable information about different types of cash transactions, volumes of cardholders, market proportion, current accounts, increase within the number of cards, credit cards outstanding balances, transactional values, details of the issuers at the side of available banking schemes and futuristic analysis of overall cards and payment marketplace in Ireland.

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Merchant acquisition strategies promoting the payment cards market of Ireland
The growing debit card transactions in the review period is expected to continue further in the forecast period. The shift of small and medium enterprises from checks to debit card payments due to the government's National Payment Plan and the e-Day initiative was the main reason behind the growth of the debit card market in Ireland.

The controlled limit of credit card spending by the customers during financial crisis along with stringent government requirements for loans to control the credit debt increased the demand for debit cards and restricted customers to spend based on their available balances.

AIB Merchant Services (AIBMS), formed as a joint-venture by the agreement between leading Irish bank AIB, and card processor First Data Corporation is Ireland's largest merchant acquirer and controls almost half of the total merchant acquiring market of Ireland based on the retail stores.

The card present (CP) payments, e-commerce payments, the AIBMS PCI DSS Program, and contactless payments are some of the online, in-store, online and mobile payment solutions offered by AIB Merchant Services.

The strategic initiative of AIBMS to collaborate with Chinese UnionPay international is the first ever partnership of Ireland to include a Chinese card scheme that can attract tourists from China to the country.

Bank of Ireland collaborated with Evo Payments International in 2014, to extend the merchant acquiring services in all over the country and also established a unit called Bank of Ireland Payment Acceptance. This unit controls the debit and credit card payment solutions of the merchants of Ireland.

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Some of the leading banks dominating the Ireland Cards and Payments Market:
- Allied Irish Bank
- Bank of Ireland
- Ulster Bank
- Permanent TSB
- Avantcard

Key Questions Answered by the report
1. What is the market size of the Ireland Cards and Payments market?
2. What are the major operators and issuers in Ireland?
3. What is the current state of emerging payment technologies?

Reasons to Purchase this report
1. Track key industry trends, opportunities and threats related to the Ireland cards and payments industry and each market within it.
2. Gain insights into the competitive landscape of card issuers for both, debit cards and pay later cards.
3. Gain insights into marketing strategies used by market players for various card types in Ireland.
4. Gain insights into key regulations governing the Ireland cards and payments market

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