Miami Metrics

Miami Metrics Supports Nathan Safran's Study: "Search Ads Lift Brand Awareness." - The Branding Benefits of Search

How to be visible online is every business owners’ dilemma. With all the Google updates and really tough competition how can they gain online visibility and have the branding benefits of search?


Miami, FL -- (SBWIRE) -- 08/14/2014 -- Search Engine Optimization (SEO) has always been difficult for most businesses, particularly for the small ones and the startups. These businesses are trying and hoping to find the silver bullet of search: the short cut to get their company listed on the first page of Google without paying for it or perhaps paying as little as possible.

In the past, to be able to be listed on the first page of the search engine results page, the site must have the keywords on their description, tags, and even have the high traffic keywords concealed in their site just to accumulate traffic. There are a lot of companies and consultant that promise top keyword listing at a competitively priced amount. Miami Metrics, the Miami SEO service provider is among the ones that can actually deliver.

Come to think of it why companies, big, small or a startup are in the hype to be visible online and are willing to allot a fraction of their marketing budget to achieve this? It’s because of the branding benefits of search.

Miami Metrics supports the study conducted by Nathan Safran, Director of Research at Conductor, he concluded that “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed searchers had a 6.6% increase (80% lift) over the control group. Safran’s study also revealed that:

1. Most Significant Lift Occurs When the Brand Appear Above the Fold And In Universal Results

2. Brand Lift Stronger When Appearing Above the Fold Than Below

3. PPC with Organic Results above the Fold Increases Brand Awareness

Though the increase in brand awareness is overwhelming, paid search ads don’t come cheap, leaving the big companies dominating the SERPs. Small businesses and start ups don’t have that amount of money to invest on paid advertisements and most likely they have other important things to put their time into for them to do SEO all by themselves. This is when these businesses seek the help of SEO companies.

Here in Miami, Miami Metrics is more than honored to help these businesses gain online visibility and raise their brand awareness and eventually grow their businesses. With an effective strategy that complies or perhaps defies the updates that Google is releasing the small ones can benefit from search just as much as the big ones do.

About Miami Metrics
Their proficiency in search engine optimization comes from years of continuous testing and reinventing strategies and tactics. They simply know what it takes to get their clients’ business website ahead of the competition and in front of qualified potential customers. With a team of world-class experts, Miami Metrics bring years of real world SEO application to the table. By keeping up to the minute with industry trends, strategies and tactics, their collective and on-going experience continues to shape the way they provide industry-leading SEO services in Miami.