Miami, FL -- (SBWIRE) -- 01/28/2014 -- seo4anyone, a Miami-based SEO and digital marketing firm, is now closing the gap between the SEO and public relations worlds with new link building techniques for their clients.
One of the goals of an SEO firm is to generate more backlinks pointing to their clients’ websites. Why? Because this can help them rank higher in Google’s search results. However, Google doesn’t like to see just any type of links pointing to a website. This search engine likes to see editorial links from high quality websites. There have been several algorithmic changes in the last year that were designed at identifying non-editorial links and treating them accordingly (which often means a website is hurt or penalized for having those links).
Generating white-hat editorial links from large respected websites is the biggest challenge that SEO firms are now facing, and this happens to be something that public relations experts have been doing for years.
Seo4anyone is now actively monitoring PR and journalist channels in order to find journalists that are writing about stories which are relevant to their clients. According to Lead Analyst Mark Warner, “Monitoring the channels that journalists are using is a much more efficient process for gaining visibility and links for our clients. Why chase down writers and journalists one by one just hoping to convince them to include you, when you can find writers who already know what they want to write about and are actively seeking help from experts”.
Mark also goes on to say “I have always thought that PR reps would make great SEOs, they just need to remember to take the time and ask for a link because they have opportunities to gain editorial links from some of the strongest websites in the world.”
seo4anyone offers this service to all of their clients in addition to a wide range of other SEO services, social media management, paid ad campaign management, and other digital marketing services.
seo4anyone is a full service internet marketing agency based in Miami, Florida. They work with local small businesses as well as large multinational companies. The company specializes in Search Engine Optimization (SEO), Pay Per Click Management (PPC), Social Media Marketing (Facebook, Twitter, YouTube, LinkedIn), Website Optimization & Conversation Testing (A/B Testing), and E-Commerce Website Design & Development.
For more information, please visit http://www.seo4anyone.com or call (888) 770-0747
Address: 20900 NE 30th Ave Ste 805, Aventura, FL 33180
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