Market player positioning in the report provides a clear understanding of the position of leading companies.
Portland, OR -- (SBWIRE) -- 02/22/2018 -- The meetings segment dominated the MICE industry by process in 2016, and the segment is also estimated to witness a healthy growth rate in the future, owing to the growing number of international business travelers, rise in government initiatives for the development of MICE segment & SME sector coupled with ongoing trends of organizing hybrid meetings and use of social media and meeting apps.
The key players profiled in the report are Questex, LLC, CWT Meetings & Events, IBTM Events, BCD Meetings and Events, Capital Travel and Events, CiEvents, Conference Care Ltd., The Freeman Company, ATPI Ltd., and Interpublic Group of Companies, Inc.
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The term "MICE" in the context of travel is an acronym for meetings, incentives, conferences, and exhibitions. The MICE market refers to a niche of group tourism dedicated for planning, booking, and facilitating conferences, seminars, and other events. This industry is garnering high revenues in the travel industry. The MICE industry provides easy and convenient methods for organizing events and helps choose the right destination, which is the basis of a successful event.
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