Basic Outfitters

Michael Dweck Featured in Rutgers Today

Michael Dweck of apparel company Basic Outfitters was recently featured in a piece by Rutgers Today, the source for Rutgers University news.


New York, NY -- (SBWIRE) -- 03/20/2017 -- Titled "Michael Dweck Wants to Overhaul Your Sock and Underwear Drawer", the Rutgers Today feature discusses how Michael Dweck and his fashion designer wife Laura began Basic Outfitters in their Manhattan apartment and how Rutgers University helped him develop his skills as an entrepreneur. Rutgers University is Michael Dweck's alma mater, having graduated in 2009.

Since launching Basic Outfitters in 2015, Michael and Laura Dweck have achieved tremendous success, from making an appearance on the Emmy Award-winning reality show Shark Tank to being named in Forbes' 30 under 30 list in the retail & e-commerce category.

To read the full Rutgers Today piece, please visit

About Basic Outfitters
Spearheaded by husband and wife team Michael and Laura Dweck, Basic Outfitters was born out of the necessity for high quality, low priced basics. Basic Outfitters sells men's socks, underwear, tees and jogger sweatpants at an unmatched value and offers customers unique selling proposition. When they Create-a-Drawer, they can choose up to 19 basics including socks, underwear, tees and joggers for just $60 (a $120 value). It's fast, convenient, personalized, high quality and affordable.

For more information on the company, Create-A-Drawer, or products for sale, please visit, call 800-624-7657 or email